Welcome to The MSK Space

Investors, health plans, and employers are all asking about new innovations in the MSK space.

We are here to tell them about the people and companies leading the charge.

Our Founder

Ellen Morello, PT, DPT

Ellen is a Physical Therapist who has always had a passion for MSK health.  While operating a small concierge PT practice in 2017, Ellen relocated. In efforts to retain some of those patients, Ellen discovered that PTs could practice Telehealth. She went "all in" on Telehealth and decided to find any and every company that was practicing PT digitally. She was fortunate to find Physera, a silicon valley venture backed startup building an app based virtual PT program. She joined the company at it's seed stage and was pivotal in building this country's first nationwide digital only PT program. Physera was acquired by Omada Health in 2020. Her Physera experience was a masterclass in building a successful MSK startup.


Ellen has since leveraged this experience to build other virtual PT companies and currently advises and consults for entrepreneurs and companies of various stages innovating in MSK.

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